I'm Jay, a Brisbane-based filmmaker, creator, and builder.

I picked up a camera because I loved it, spent years obsessing over the craft, and eventually turned that into a career.

In 2026 I started documenting the journey on TikTok. One month and falf a million followers later, the mission is the same: build something real, in public, and bring people along for the ride.

Right now I'm building with my best mate Josh. We're turning ideas into products, and figuring out the rest as we go…